By Tom Ollerton Published May 22, 2013
Be strategic and creative on Vine, says Tom Ollerton, We Are Social's Marketing Director
By Jean Paul-Edwards Published May 16, 2013
Jean Paul-Edwards, OMD's executive director for futures examines how brands should approach Web 4.0 and the likely impact of increasingly sophisticated connected data.
By Mike Caprio Published May 16, 2013
Agencies who site-serve their clients’ videos are losing value in campaigns, according to Mike Caprio, DG Video Fusion's VP of video, broadcast & connected devices.
By Adam Kleinberg Published May 16, 2013
Brands need to look beyond ROI and understand that not everything is quantifiable, says Adam Kleinberg, traction's chief executive.
By Lee Puri Published April 29, 2013
Media IQ Co-Founder Lee Puri explores the potential to drive customisation by combining cutting-edge technologies with manual intervention.
By Philip Rooke Published April 29, 2013
Spreadshirt CEO Philip Rooke demystifies 'Engagement 3.0' and looks at what brands could learn from YouTube stores.
By Skip Brand Published April 29, 2013
New survey by Martini Media and iMedia UK reveals that marketers plan to spend nearly half of their budgets on digital this year.
By Dan Brain Published April 24, 2013
Seamless integration, advanced social tactics and the new open era of digital communications were among key debates at the recent iMedia Digital Summit.
By Ian Hutchinson Published April 04, 2013
Facebook is entering the battle for mobile dominance but it's weapon of choice isn't the new 'Buffy' handset, says Ian Hutchinson, Sony Mobile's former Director of Investment and Media.
By Dan Brain
Eastbourne might be better known for its pier, tennis tournament and retirement-friendly entertainment than digital marketing but that all changes this spring with the return of the iMedia UK Digital Summit on 16-17 April.
By Keith Pape Published March 25, 2013
Social and mobile enthusiasts should put their trust in the creativity of technologists rather than mourn the death of TweetDeck apps, says Keith Pape, VP Social, Mobile & Emerging Media at Ayzenberg Group.
By Matt Gower
Brands and publishers must work together to expand the tablet advertising inventory available and create more compelling rich media experiences in order to maximise the touchscreen opportunity, says Matt Gower Martini Media’s managing director for Europe.
By Philip Rooke Published March 12, 2013
Spreadshirt chief executive Philip Rooke explains how online fashion retailers are raising their personalisation game through curated shopping experiences.
We are Social has strengthened its strategy department with the appointment of ex-Wieden & Kennedy planner Jerome Courtial and the promotion of account director Jordan Stone.
By Nerissa McDonald Published March 06, 2013
Changing technology and demand for improved targeting and ROI is transforming the way ad exchanges are used and measured, says Nerissa McDonald, Mediamind’s Director of Trading for EMEA.
By Jim Houghton Published March 01, 2013
Results International partner Jim Houghton explains what can can be learned from the recent results of the big four global agencies.
