iMEDIA UK
Published: June 30, 2009
Amy Winehouse and her creative cousins are not the only ones who need help getting clean. The entire digital industry is suffering from ailments that threaten its very hope of survival.
Published: June 30, 2009
Despite the worldwide financial and economic crisis, 79 per cent of marketing decision-makers throughout Europe say they want to increase their investment in online marketing in 2009.
Published: June 30, 2009
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As advertisers are demanding more measurable and accountable channels to achieve ROI goals, performance buys for online advertising are becoming increasingly popular. See how they can help your online goals.
Published: June 23, 2009
By Nigel Muir
Two consequences of the recession have been the explosion in job sites and the increase candidates applying for positions. So what tricks can your company employ when advertising a role as you aim to hook the best people out there?
Two consequences of the recession have been the explosion in job sites and the increase candidates applying for positions. So what tricks can your company employ when advertising a role as you aim to hook the best people out there?
Published: June 23, 2009
By Mike Welsh
As communication moves into a merged world where 'digital' and 'tradtional' media morph together, one agency head tells us how exciting this new injection of creativity has made direct marketing -- and how the industry is evolving quickly as a result.
As communication moves into a merged world where 'digital' and 'tradtional' media morph together, one agency head tells us how exciting this new injection of creativity has made direct marketing -- and how the industry is evolving quickly as a result.
Published: June 23, 2009
By Dean Donaldson
Get stuck into some of the web's finest new ads as we take a look at campaigns that are raising standards and driving competitors green with envy!
Get stuck into some of the web's finest new ads as we take a look at campaigns that are raising standards and driving competitors green with envy!
Published: June 16, 2009
By Colin White
In the digital world, newspaper publishing groups have a fantastic opportunity to drive new revenue streams, grow their share of audience and increase reader loyalty -- but key to this is the ability to successfully commercialise their product offering.
In the digital world, newspaper publishing groups have a fantastic opportunity to drive new revenue streams, grow their share of audience and increase reader loyalty -- but key to this is the ability to successfully commercialise their product offering.
Published: June 16, 2009
By Al Moffatt
One network CEO examines a rather touchy topic -- and finds his own answers to issues that have been nagging at advertising for many years now.
One network CEO examines a rather touchy topic -- and finds his own answers to issues that have been nagging at advertising for many years now.
Published: June 16, 2009
By Chris Neuner
In a tough climate it's easy to talk about changing an industry but then doing nothing. But at the recent Agency Summit, many agency heads decided to do something a bit radical to make change actually happen.
In a tough climate it's easy to talk about changing an industry but then doing nothing. But at the recent Agency Summit, many agency heads decided to do something a bit radical to make change actually happen.
Published: June 09, 2009
By Brendan Nelson
One agency head of strategy tell us how Twitter has made it big time -- but also how brands need to play very carefully if they are to avoid looking foolish on such an instant, globally-empowering platform.
One agency head of strategy tell us how Twitter has made it big time -- but also how brands need to play very carefully if they are to avoid looking foolish on such an instant, globally-empowering platform.
Published: June 09, 2009
By Marcus Harding
Monetising content seems to be the best way publishers can stay afloat, but the huge data complexities involved can cause brain ache! However, there are ways to avoid this, with a little guidance from one data expert.
Monetising content seems to be the best way publishers can stay afloat, but the huge data complexities involved can cause brain ache! However, there are ways to avoid this, with a little guidance from one data expert.
Published: June 09, 2009
By Don Macinnes
Putting email campaigns out can be a daunting, haphazard prospect, like playing an unpredictable stock market. How do you help narrow the odds of success and avoid making those fundamental errors?
Putting email campaigns out can be a daunting, haphazard prospect, like playing an unpredictable stock market. How do you help narrow the odds of success and avoid making those fundamental errors?
Published: June 02, 2009
By Al Moffatt
Get the bigger picture on the true state of the ad industry with one of the industry's leading independent thinkers.
Get the bigger picture on the true state of the ad industry with one of the industry's leading independent thinkers.
Published: June 02, 2009
By Sheri Teodoru
One CEO shows you how to intelligently cut costs within your business whilst making the most informed decisions in economically pressured times.
One CEO shows you how to intelligently cut costs within your business whilst making the most informed decisions in economically pressured times.
Published: June 02, 2009
By Dean Donaldson
It's that time of the month again as we dive into the latest hot online work, with our regular digital experience guru.
It's that time of the month again as we dive into the latest hot online work, with our regular digital experience guru.
Published: May 26, 2009
By John V. Willshire
PHD's head of innovation reports back his findings from the 2nd annual iMedia Agency Summit held recently in Brighton, and finds many agencies need to wake up fast and evolve now if they are to survive.
PHD's head of innovation reports back his findings from the 2nd annual iMedia Agency Summit held recently in Brighton, and finds many agencies need to wake up fast and evolve now if they are to survive.
Published: May 26, 2009
By Malcolm Duckett
The huge quantities of data which lurk inside any online business can appear quite threatening to marketers. Yet there can be big rewards for those prepared to harvest this properly.
The huge quantities of data which lurk inside any online business can appear quite threatening to marketers. Yet there can be big rewards for those prepared to harvest this properly.
Published: May 26, 2009
By Andrew Millington
Sloppy emails with inconsistent sign-offs threaten a company's image, but that could all change now that the brand police have finally woken up to the millions of marketing opportunities they've been missing each year.
Sloppy emails with inconsistent sign-offs threaten a company's image, but that could all change now that the brand police have finally woken up to the millions of marketing opportunities they've been missing each year.