September 21, 2005
Two Case Studies: Email on a Mission
Viral email builds communities of people and prayer by offering meaningful messages through a modern medium.
September 14, 2005
Word of Mouth Tactics: For your Boss
New iMedia columnist and WOMMA CEO Andy Sernovitz shares a note that you can send to your boss to get your company engaged with word of mouth.
August 01, 2005
Cingular Pictures Viral Advertising
Cingular takes a shot with its "Raising the Bar" photo campaign and contest.
July 15, 2005
The Little Bug that Could (Part 2)
Media Strategies Editor Jim Meskauskas describes what it takes for a campaign to become viral.
July 14, 2005
The Little Bug that Could (Part 1)
Media Strategies Editor Jim Meskauskas lays out the history of viral marketing, from nascent pathogen to full-fledged epidemic.
April 27, 2005
Ourcolony.net and Viral Marketing
Is this alternate reality game really a promotion for Microsoft's coming-real-soon Xbox 360 game console?
March 23, 2005
WOMMA Works to Set Standards
A word-of-mouth marketer provides a peek behind the efforts of a fledgling industry association.
February 14, 2005
No Degrees of Separation -- from Tide
P&G's recent viral campaign for its new cold-water laundry product has helped the company reach its target market.
February 10, 2005
Generate Post-Bowl Buzz
The most bang for their Super Bowl bucks should come from advertisers' post-game efforts.
January 20, 2005
Built By Association
To assemble a new campaign, Bacardi reaches out to fellow Viral + Buzz Marketing Association members.
January 12, 2005
What’s the Value of a Conversation?
Although there's no formula yet for measuring the ROI of word-of-mouth marketing, there are some factors to consider.
November 24, 2004
The Good Word on Word of Mouth
There are right ways and wrong ways for marketers to influence consumer word of mouth communications.
November 08, 2004
Betting on Buzz
Company announces product that analyzes consumer conversation to predict future trends.
September 27, 2004
As Big as Paid Search
Will prompted word-of-mouth become as hot as paid search?
August 23, 2004
Word-of-Mouth is Your Friend
Tapping into online word-of-mouth may seem scary, but marketers can't ignore it (last of two parts).
July 15, 2004
More Dangerous Liaisons
How networking sites handle policing, revenue models and feedback (last of two parts).
July 14, 2004
Dangerous Liaisons?
Which top networking sites do -- or don't -- protect user privacy? (first of two parts)
May 24, 2004
Gmail Swap Meet
Wannabe users offering wacky online trades for precious beta account invitations.
May 17, 2004
Creating Brand Buzz in Forums
Company tests delivering branded messages in community forums without spamming or spying.
May 03, 2004
Wedding Dress Is a Hit
eBay seller, who would have been happy with beer and baseball tickets, becomes an Internet hero.
April 28, 2004
PR on Steroids
Affiliate marketing can be much more than a virtual sales force.
February 10, 2004
CRM: Get With It or Get Left Behind
The iMedia Brand Summit opens with a shot across online publishers’ bows and plenty of discussion about how brands can leverage new personal media.
April 23, 2003
Consider Viral Marketing
With viral marketing, consumers bear part of the cost of propagating a marketing message. But the message must provide value, be cool and avoid reading like an ad.
May 08, 2003
In Search of QEIB: Gordon Paddison Interview
Gordon Paddison is Senior Vice President of Worldwide Interactive Marketing and Business Development for New Line Cinema, and a master of Buzz.
October 28, 2002
E-Fluentials Expand Viral Marketing
Intensively using e-mail, chat rooms, message boards, company and opinion Web sites, e-fluentials reach a total of 155 million U.S. adults online or offline.
June 09, 2003
Viral Marketing – Part 2
Last week, Joseph described how word-of-mouth translates to the Web. This week he offers up more examples that shatter the contrived refer-a-friend paradigm.
June 02, 2003
Viral Marketing
In this first of a two-part series, Joseph describes how word-of-mouth translates to the Web and provides some solid examples.
September 07, 2005
Lead Generation Revelation
A little-known network from CoolSavings shows that lead generation is hotter than ever -- read our interview with CEO Matt Moog to learn more.
August 31, 2005
It's all about the Path
Michael Mayor explains how to generate additional revenue from a registration path without detracting from the primary purpose of lead generation.
August 24, 2005
Building Telemarketing Lists Online
Do-Not-Call Registry got you down? Get back in the swing with advice from High Voltage CEO Paul Epstein.
August 17, 2005
The Need for Customer-Centric Marketing
BeNOW's chief strategy officer explains why marketers should be shifting their strategies away from being product- and campaign-centric.
August 10, 2005
Help Customers Click, Print and Save
Jeff Weitzman, president & COO of Coupons, Inc., explains the advantages of online coupons for marketers.
July 26, 2005
Audi's Art of the Heist Captured Leads
An all-inclusive campaign for the A3 that included on online sleuth game created buzz and generated dealer leads.
July 18, 2005
You've Got Leads; Now What?
Tech Target's Marilou Barsam describes the flaws with most companies' sales leads management processes.
July 05, 2005
Promos 101
Direct marketing guru Alan Gerson defines the difference between promotions and advertising, and explains why promos benefit from interactive media.
June 08, 2005
P&G Site Forms a Sisterhood with Movie
Warner Bros. teams with a P&G product site aimed at young girls to promote its current release.
July 30, 2003
Gamble on Promos & Sweepstakes
Promotional efforts could quite possible be the Trojan Horse that gets general market advertisers to utilize the Web as an advertising vehicle.
May 18, 2004
Sony Seeks Soccer Moms
Two wireless campaigns show power of online response in offline promotions (first of two parts).
May 19, 2004
Motorola Rocks Teens
Electronics company partners with trusted brand to get hard-to-reach market to vote (last of two parts.)
July 22, 2004
Music for the Masses
MP3 downloads become the new cereal box toys, as promotions push digital music into the mainstream.
