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Why publishers should stop selling remnant inventory

By Eric Picard Published December 15, 2011

The way publishers monetize their sites has evolved to a point where a lot of energy is expended on work that doesn't pay off. Find out how some are adapting.

Why RTB is failing media buyers

By Andy Ellenthal Published November 15, 2011

Real-time bidding can leave media buyers feeling vague about their online ad purchase. Here are two points to consider that will help them know their dollars were well spent.

How to address concerns raised by real-time bidding

By Joe Casale Published October 25, 2011

The rise of RTB has brought about an even greater need for transparency. Here are 10 questions buyers can ask exchanges to evaluate the suitability of their supply.

How to know if your DSP is really working

By Ari Buchalter Published October 18, 2011

How does your DSP decide which RTB impressions to buy for your campaign? Most do it wrong by guessing at audiences or just bidding low. Here are four fundamental concepts for understanding whether your provider is making the right decisions.

The most common pitfalls in branded content

By Richard Shore Published October 04, 2011

If content is king, then branded content is heir apparent. That said, the art of branded content creation is still being perfected. Ensure you avoid the following mistakes.

Why the ad industry is ripe for consolidation

By Eric Picard Published September 09, 2011

The competitive landscape in our industry has taken a turn into a dangerous place. Learn why many companies are going to have trouble justifying their long-term value.

The survival tactics of threatened ad networks

By Josh Dreller Published September 07, 2011

Can ad networks continue to thrive and grow in a post-exchange world? Consider how these industry players have adapted.

The 7 dumbest things said during a sales pitch

By Sean Cheyney Published August 15, 2011

Sometimes the things that come out of the mouths of salespeople are practically laughable. Here are a few that no marketer should ever have to hear.

8 questions to ask your ad network

By Tricia Despres Published August 12, 2011

These days, buyers have more choices than ever when trying to find the right home for their clients' ads. Here are the crucial questions you need to ask when evaluating an ad network.

5 bad habits of digital marketers

By Matt Curcio Published July 29, 2011

As an industry, online marketing has fallen into a few dangerous ruts. See where we need to seriously improve our practices.

Why social networking alone won't make the sale

By Sharon Drew Morgen Published July 28, 2011

Being friendly, evoking trusting relationships, and having hundreds or thousands of friends doesn't make you a better seller. Read on to find out what does.

Tips for advertising in online video

By Daisy Whitney Published June 23, 2011

Online video advertising is poised to grow 52 percent this year. Find out how to make the most when working with brands in video.

How 50% of your retargeting budget is being wasted

By Todd Herman Published June 15, 2011

Retargeting ad networks often waste valuable resources by misdirecting their marketing efforts. Learn how to more effectively maintain your customer relationships.

Inefficiencies created by new buying platforms

By Kamal Kaur Published June 01, 2011

Even savvy media buyers have found that today's landscape is confusing and difficult to navigate. These insights will help you restore some order.

7 reasons why ad exchanges will dominate the future

By Roy de Souza Published May 16, 2011

Ad exchanges enable advertisers to have more control and the ability to buy targeted ad placements at the click of a button. Here's why exchange systems will soon be used by all top-tier agencies.