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Why the days of skipping ads are over

By Jay Friedman Published March 27, 2013

Soon, marketers will have figured out a way to correctly measure and monetize online display. Here's how real-time bidding will affect the way we view TV.

An essential guide to changing ad platforms

By Doug Wintz Published December 18, 2012

Here are the most common mistakes and quick remedies to ensure a smooth transition between ad platforms.

How to successfully combine video and TV buying

By Chris Smith Published December 04, 2012

It's now safe to say that TV and digital video need to work together, but no one can agree on what the future holds. Here are five ways to get the most from the TV-online convergence.

Why your company is hiring a consultant

By Doug Wintz Published November 05, 2012

If you're in ad operations, the arrival of a consultant can elicit mixed emotions. But it's not the end of the world. Here's how you should react when your company brings in a third-party resource.

How to avoid disaster when changing ad platforms

By Doug Wintz Published October 29, 2012

When switching ad platforms, why do some companies succeed and others flounder? Use this guide to lead your company through successful change management.

7 roadblocks to mobile marketing success

By James Lamberti Published September 25, 2012

Mobile represents one of the largest opportunities in the industry, but there are still glaring issues to be resolved. Here are the challenges we face as marketers, as well as some ideas on how we can work toward solutions.

5 things brands should consider when running mobile video ads

By Ari Brandt Published September 10, 2012

Video is the fastest-growing mobile ad format and offers marketers one of the best ways to run engaging creative. Here are the nuts and bolts to help you do it right.

Is cost-per-engagement the hot new ad buy?

By Sebastian Tonkin Published August 22, 2012

Is CPE just a parlor trick used by publishers to get higher rates, or can it close the gap between ad spend and engagement? You be the judge.

How to handle the challenge of brand safety in RTB

By Alex White Published July 17, 2012

The brand safety segment is crowded with different approaches and a lot of confusion about what "brand safety" actually entails. Use this article for some much-needed clarity.

How to get the most out of rich media ads

By Alex Rahaman Published July 09, 2012

To ensure complete mobile engagement, marketers must understand the marriage of rich media ad creation and RTB. Here's a crash course.

7 things you don't know about ad networks and are afraid to ask

By Greg Skipper Published May 18, 2012

Ad networks are one of the most confusing areas of the digital industry. This article answers seven of your most pressing questions.

Why publishers should stop selling remnant inventory

By Eric Picard Published December 15, 2011

The way publishers monetize their sites has evolved to a point where a lot of energy is expended on work that doesn't pay off. Find out how some are adapting.

Why RTB is failing media buyers

By Andy Ellenthal Published November 15, 2011

Real-time bidding can leave media buyers feeling vague about their online ad purchase. Here are two points to consider that will help them know their dollars were well spent.

How to address concerns raised by real-time bidding

By Joe Casale Published October 25, 2011

The rise of RTB has brought about an even greater need for transparency. Here are 10 questions buyers can ask exchanges to evaluate the suitability of their supply.

How to know if your DSP is really working

By Ari Buchalter Published October 18, 2011

How does your DSP decide which RTB impressions to buy for your campaign? Most do it wrong by guessing at audiences or just bidding low. Here are four fundamental concepts for understanding whether your provider is making the right decisions.

The most common pitfalls in branded content

By Richard Shore Published October 04, 2011

If content is king, then branded content is heir apparent. That said, the art of branded content creation is still being perfected. Ensure you avoid the following mistakes.