AD NETWORKS
Published: May 14, 2008
The space continues to evolve to meet advancing needs. Take a look at what's driving these changes and what this means for marketers.
Published: May 14, 2008
By Anand Subramanian
If you're like most marketers, you're still spending the bulk of your ad dollars on portals even though your customers are at niche sites. Here's how to find them.
If you're like most marketers, you're still spending the bulk of your ad dollars on portals even though your customers are at niche sites. Here's how to find them.
Published: May 07, 2008
By Joe Apprendi
Data from a Collective Media study reveals what the future of ad networks may hold, how the market's perception of this segment has changed and what adoption rates currently are.
Data from a Collective Media study reveals what the future of ad networks may hold, how the market's perception of this segment has changed and what adoption rates currently are.
Published: April 25, 2008
By Dawn Anfuso
Our expert, Cory Treffiletti, breaks down the differentiating factors between five categories of networks.
Our expert, Cory Treffiletti, breaks down the differentiating factors between five categories of networks.
Published: April 24, 2008
By Tom Hespos
Recent news stories have begged the question: Just how many ad networks should there be? Underscore Marketing's president explores the limits inherent in ad networks.
Recent news stories have begged the question: Just how many ad networks should there be? Underscore Marketing's president explores the limits inherent in ad networks.
Published: April 17, 2008
By Tom Hespos
Are sweepstakes enthusiasts and low-income tire kickers the only people clicking on ad network banners these days? Underscore Marketing's president explores this idea.
Are sweepstakes enthusiasts and low-income tire kickers the only people clicking on ad network banners these days? Underscore Marketing's president explores this idea.
Published: April 01, 2008
By Sean X Cummings
The halo of an offline brand may extend to the brand property online, but it does not fully extend to the value of that property for advertising. Here's why.
The halo of an offline brand may extend to the brand property online, but it does not fully extend to the value of that property for advertising. Here's why.
Published: April 04, 2008
By Russ Fradin
The key to ad buying in a recession is to spend efficiently. Here's how vertical ad networks can help make that happen.
The key to ad buying in a recession is to spend efficiently. Here's how vertical ad networks can help make that happen.
Published: March 12, 2008
By Peter Green
Having recently made the move from an online publisher to an ad network, a sales VP provides his unique perspective on the state and relevance of networks.
Having recently made the move from an online publisher to an ad network, a sales VP provides his unique perspective on the state and relevance of networks.
Published: February 28, 2008
By Tom Hespos
The investment community makes a lot of fuss over ad exchanges, yet agency buyer reaction to them has been lukewarm at best. Here are some of the top problems exchanges need to address.
The investment community makes a lot of fuss over ad exchanges, yet agency buyer reaction to them has been lukewarm at best. Here are some of the top problems exchanges need to address.
Published: February 27, 2008
By Paul Levine
Open ad marketplaces are an attractive, low-cost option that give marketers more control over their ad network buys. See how this model works for brands and publishers alike.
Open ad marketplaces are an attractive, low-cost option that give marketers more control over their ad network buys. See how this model works for brands and publishers alike.
Published: January 15, 2008
By Jay Friedman
Goodway 2.0's president explains why your fear of ad networks no longer applies and what to do to ensure your experience is painless -- and ROI-filled.
Goodway 2.0's president explains why your fear of ad networks no longer applies and what to do to ensure your experience is painless -- and ROI-filled.
Published: January 08, 2008
By Michael Cassidy
Will the rise in publisher ad networks offer media buyers greater choice and targeting power, or will too many cooks spoil the quality inventory? Undertone Networks' CEO has the answer.
Will the rise in publisher ad networks offer media buyers greater choice and targeting power, or will too many cooks spoil the quality inventory? Undertone Networks' CEO has the answer.
Published: December 10, 2007
By David Jacobs
Advertising.com explains why networks are heating up, but maintains that site buys are still key to your media mix.
Advertising.com explains why networks are heating up, but maintains that site buys are still key to your media mix.
Published: November 30, 2007
By Jarvis Coffin
A change is imminent in the ad network space, and for planners and buyers, the change will mean the end of sameness.
A change is imminent in the ad network space, and for planners and buyers, the change will mean the end of sameness.
Published: November 28, 2007
By Rebecca Weeks
Real Girls Media's business development director reports on the latest ways interactive media executives are taking advantage of ad network benefits.
Real Girls Media's business development director reports on the latest ways interactive media executives are taking advantage of ad network benefits.
Published: November 15, 2007
By Tom Hespos
What can an ad network do to make itself stand out in a sea of undifferentiated companies? Underscore Marketing's president has some ideas.
What can an ad network do to make itself stand out in a sea of undifferentiated companies? Underscore Marketing's president has some ideas.
Published: October 24, 2007
By Julienne Hood
Advertising.com outlines how to run a successful multi-channel marketing program.
Advertising.com outlines how to run a successful multi-channel marketing program.
Published: October 17, 2007
By Tony Winders
Boost campaign performance with these often overlooked campaign strategies. ValueClick Media explains.
Boost campaign performance with these often overlooked campaign strategies. ValueClick Media explains.
Published: October 10, 2007
By John Ardis
ValueClick's VP of corporate strategy takes issue with the assertion that working with more than one network is a waste of time.
ValueClick's VP of corporate strategy takes issue with the assertion that working with more than one network is a waste of time.
Published: September 26, 2007
By Brent Halliburton
If the hunt for conversions has led you to consider behavioral retargeting, don't waste time working with more than one ad network.
If the hunt for conversions has led you to consider behavioral retargeting, don't waste time working with more than one ad network.