AD NETWORKS
Published: June 18, 2009
Media buyers are searching for scalable, targeted ways to buy online video inventory. Here's why they can't use the same strategy that they do for display.
Published: June 18, 2009
By Tod Sacerdoti
Media buyers are searching for scalable, targeted ways to buy online video inventory. Here's why they can't use the same strategy that they do for display.
Media buyers are searching for scalable, targeted ways to buy online video inventory. Here's why they can't use the same strategy that they do for display.
Published: June 01, 2009
By Larry Allen
Ad networks aren't as helpful as they once were. Brand publishers need to take these few bold steps to reduce their dependency and take back control.
Ad networks aren't as helpful as they once were. Brand publishers need to take these few bold steps to reduce their dependency and take back control.
Published: May 22, 2009
By Doug Wintz
Running your own ad network has clear advantages, but be prepared to tackle these commonly overlooked challenges.
Running your own ad network has clear advantages, but be prepared to tackle these commonly overlooked challenges.
Published: May 07, 2009
By Tom Hespos
In the era of social networking, do the old ways of targeting advertising result in the same level of effectiveness? Here's how to leverage social connections for better ad targeting.
In the era of social networking, do the old ways of targeting advertising result in the same level of effectiveness? Here's how to leverage social connections for better ad targeting.
Published: April 29, 2009
By Chad Little
Ad networks clearly need to be rated on more than just reach, but what else is important? Here are six things everyone should know.
Ad networks clearly need to be rated on more than just reach, but what else is important? Here are six things everyone should know.
Published: April 16, 2009
By Tom Hespos
If so many ad networks are at parity with the rest of the industry, what factors can differentiate them? Here's how they can set themselves apart from the rest of the pack.
If so many ad networks are at parity with the rest of the industry, what factors can differentiate them? Here's how they can set themselves apart from the rest of the pack.
Published: April 13, 2009
By Michael Cassidy
The system for evaluating ad networks is flawed, and reach is not the best factor when judging networks. These four criteria are the ones that should help make your decision.
The system for evaluating ad networks is flawed, and reach is not the best factor when judging networks. These four criteria are the ones that should help make your decision.
Published: April 02, 2009
By Tom Hespos
We need to find a better way of measuring the effectiveness of ad networks. Here are three reasons why the system isn't currently working.
We need to find a better way of measuring the effectiveness of ad networks. Here are three reasons why the system isn't currently working.
Published: March 24, 2009
By Tyler Moebius
The key to an increased video budget is scale, the guarantee of detailed performance metrics, and targeted distribution -- three things ad network infrastructure can help provide.
The key to an increased video budget is scale, the guarantee of detailed performance metrics, and targeted distribution -- three things ad network infrastructure can help provide.
Published: March 18, 2009
By Robert Tas
Marketers are in dire need of a multi-platform integrated media solution. Here's what current technology is missing.
Marketers are in dire need of a multi-platform integrated media solution. Here's what current technology is missing.
Published: March 09, 2009
By Mark Naples
IAB's Randall Rothenberg addresses the fundamental points in the commoditization debate, along with creative's missing link and social media's full advertising potential.
IAB's Randall Rothenberg addresses the fundamental points in the commoditization debate, along with creative's missing link and social media's full advertising potential.
Published: March 05, 2009
By Mike Seiman
The current competitive tension between these online players is one that needs to be diffused. Here's why both parties should remain true to their core competencies.
The current competitive tension between these online players is one that needs to be diffused. Here's why both parties should remain true to their core competencies.
Published: February 09, 2009
By Cameron Yuill
The number of international visitors to U.S. websites is growing sharply, meaning your ads are being seen by consumers outside your market. Take these precautions to ensure your ads are seen by your target audience.
The number of international visitors to U.S. websites is growing sharply, meaning your ads are being seen by consumers outside your market. Take these precautions to ensure your ads are seen by your target audience.
Published: February 05, 2009
By Tom Hespos
While it's true that publishers can discern certain facts about web users based on things like surfing behavior, is it the publisher's exclusive realm to own those facts?
While it's true that publishers can discern certain facts about web users based on things like surfing behavior, is it the publisher's exclusive realm to own those facts?
Published: January 08, 2009
By Bob Walczak
Mobile ad networks are among the fastest growing platforms available to publishers today. Control, real-time data, and increased value are all benefits that can be realized.
Mobile ad networks are among the fastest growing platforms available to publishers today. Control, real-time data, and increased value are all benefits that can be realized.
Published: December 05, 2008
By Michael Katz
Here's what you need to know about ad network transparency, along with five questions you should ask your network partners.
Here's what you need to know about ad network transparency, along with five questions you should ask your network partners.
Published: November 10, 2008
By Mason Wiley
You can't simply pick a cheap ad network, throw an ad out there and pray for a successful campaign. Here's how to work with your network toward a common goal.
You can't simply pick a cheap ad network, throw an ad out there and pray for a successful campaign. Here's how to work with your network toward a common goal.
Published: November 06, 2008
By Tom Hespos
Does the ever-expanding sea of ad:tech exhibitors foretell a healthy digital marketing industry? It does, but maybe not in the way you think. Underscore Marketing's president explains.
Does the ever-expanding sea of ad:tech exhibitors foretell a healthy digital marketing industry? It does, but maybe not in the way you think. Underscore Marketing's president explains.
Published: November 04, 2008
By Jim Meskauskas
While there has been talk about a downward spending trend throughout the online ad industry, here's why ad networks are still indispensible to a successful online media execution.
While there has been talk about a downward spending trend throughout the online ad industry, here's why ad networks are still indispensible to a successful online media execution.
Published: October 23, 2008
By Tom Hespos
Economic pressures, coupled with a widespread need on the part of marketers to solve the digital puzzle, will force marketers to make some interesting moves. Underscore Marketing's president looks to the future.
Economic pressures, coupled with a widespread need on the part of marketers to solve the digital puzzle, will force marketers to make some interesting moves. Underscore Marketing's president looks to the future.