By Eric Picard Published March 21, 2013
To make good business decisions, you must understand the details of how ad servers function. Let's take a look at what's happening under the surface.
By Eric Picard Published March 04, 2013
Online media buying is undergoing a renaissance, but most marketers don't even know it. Here are the most widely believed fallacies regarding programmatic buying.
By David Hahn Published January 31, 2013
Making marketing decisions based on rumor is never a good idea. These are the four key misconceptions plaguing the industry's understanding of viewability.
By Eric Picard Published January 10, 2013
There's a lot of incorrect information circulating with regard to programmatic media buying and selling. Let's get things straight once and for all.
By Walter Knapp Published December 04, 2012
When it comes to online ad viewability, there are four major issues that need to be addressed. Here are the main drawbacks of in-view advertising.
By Eric Picard Published November 08, 2012
Almost every startup in the ad platform space has existed at the whim of Google. Here's why those companies are going to start vanishing -- and true innovation will take their place.
By Eric Picard Published October 11, 2012
When new content paradigms are rolled out, new ad frameworks need to be considered as well. Here's how publishers should be thinking about the experiences on their sites.
By Justin Williams Published September 24, 2012
There's no excuse for throwing away money on campaigns with no explicit next step. Here's how to tie your efforts more closely to your results.
By Eric Porres Published September 27, 2012
With standard retargeting, advertisers can reach a lot of consumers, but the vast majority are not interested in the ad. Here's a new breed of solution that delivers relevant ads to the right consumers.
By Brad Klaus Published September 12, 2012
Open Graph is a formidable force that is changing the way brands and consumers interact. Consider how it will affect your marketing in the immediate future.
By Joseph Deluca Published September 04, 2012
Video-sharing apps like Viddy and Socialcam blend social and video to create thoroughly engaging consumer experiences. Here's how to make sure your brand doesn't miss out.
By Martin Betoni Published September 04, 2012
The ad format standards that proved so liberating more than a decade ago have become handcuffs for the creative thinkers in our industry. Here's how the two can exist side-by-side.
By Michael Griffin Published August 29, 2012
Although free listings are going away, Google Shopping and its new revenue model will be consuming more of the search engine results pages. Here's how to invest wisely in this opportunity.
By Bryan St. John Published August 09, 2012
The rapid rise of RTB has moved the intent of online advertising analytics and metrics. Read about the pros and cons and how it impacts your business.
By Diane Rinaldo Published August 06, 2012
Today's mobile media offers exciting new methods for CPG brands to reach their targeted consumers. Here's how to capitalize on mobile advertising by maximizing consumer engagement.
By Anita Pollert Published July 24, 2012
Your message might not get across to your audience if it's communicated in the wrong environment. Consider these three key factors when trying to make your message as impactful as possible.
Full Summit Calendar | Request Invite
1 3 big brands that don't want -- or need -- an agency
2 How to explain your job to a 10-year-old
3 How 5 brands took huge risks on controversial content
4 The 8 best social media campaigns of 2012
5 4 brands that emotionally connect with consumers
