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How to make the most of the new ad creative formats

By Eric Picard Published May 21, 2012

The IAB has finally released new creative standards for the first time in a decade. Here's what media buyers and publishers need to do now.

How to simplify the display landscape

By David A Yovanno Published May 03, 2012

Trying to understand the broad categories of services and providers in the display market can be overwhelming for marketers. Here's a tool that makes the space -- and the opportunities -- a lot clearer for brands.

A guide to IAB's new standard ad units

By Peter Minnium Published April 16, 2012

Despite enormous advances in ad technology, the industry still uses outdated display ad units. Here are the new IAB standard ad units to maximize rich engagement on your site.

5 reasons why the banner will outlive us all

By Jim Nichols Published April 02, 2012

It's fashionable to criticize banners and predict their imminent demise, but here's why they'll be around to shovel dirt onto our coffins.

How to get conversational with display ads

By Judy Gern Published March 26, 2012

If you want to bring the brand closer to the consumer, social is not always the answer. Here's how to create a rich and meaningful conversation with display advertising.

7 stellar creative ideas for display ads

By Michael Tuminello Published March 14, 2012

Are you looking to drive engagement and improve user experience online? Here are the keystone creative ideas that can help make your display ads truly memorable.

5 ad formats that will boost your brand

By Michael Tuminello Published February 22, 2012

You're ready to reveal your campaign to the world, but you're just not sure where to showcase your creative brilliance. Here are the ad formats that create powerful online branding experiences and generate the highest user engagement.

How to avoid negative ad placement

By Tony Salyer Published February 02, 2012

When ads appear next to inappropriate content, the intended message is lost and the brand's safety is compromised. Here's how to properly place your ads to maintain brand reputation.

Why publishers should stop selling remnant inventory

By Eric Picard Published December 15, 2011

The way publishers monetize their sites has evolved to a point where a lot of energy is expended on work that doesn't pay off. Find out how some are adapting.

6 creative display ads that will inspire you

By Ariel Geifman Published December 12, 2011

Significant resources, energy, and attention should be given to the creative execution of your online ads. Here are six examples of advertisers that have done just that.

Why the display ecosystem might implode

By Eric Picard Published November 10, 2011

In order to survive, display must improve its creative formats and adopt traditional media metrics like gross rating points. Find out how this can be done.

How to ensure your ad is truly seen

By David Hahn Published November 07, 2011

Your ad might be above the fold, but it is not necessarily being seen. Learn how to measure your ad's true "viewability."

3 ways the display industry must change -- or else

By Eric Picard Published October 17, 2011

The process of buying and selling online inventory needs to undergo a radical transformation if the space is going to continue to grow. Here are three ways our industry can get back on its feet.

The 5 most memorable banner ads

By Martin Betoni Published October 10, 2011

The world of banner ads isn't always bland. Check out this review of the best digital advertisements to date, and how they've influenced our industry.

The ad exchange revolution: Crucial insights

By Josh Dreller Published October 06, 2011

Have the promises of ad exchanges been fulfilled or is there still more work to do? Let's see what three experts have to say.

6 ways to optimize your marketing portfolio

By Manu Mathew Published September 22, 2011

Finding the value of each of your marketing channels can be a tough task. Check out how these quick steps can lead to a perfectly manageable marketing program.