By Tony Salyer Published February 02, 2012
When ads appear next to inappropriate content, the intended message is lost and the brand's safety is compromised. Here's how to properly place your ads to maintain brand reputation.
By Eric Picard Published December 15, 2011
The way publishers monetize their sites has evolved to a point where a lot of energy is expended on work that doesn't pay off. Find out how some are adapting.
By Ariel Geifman Published December 12, 2011
Significant resources, energy, and attention should be given to the creative execution of your online ads. Here are six examples of advertisers that have done just that.
By Eric Picard Published November 10, 2011
In order to survive, display must improve its creative formats and adopt traditional media metrics like gross rating points. Find out how this can be done.
By David Hahn Published November 07, 2011
Your ad might be above the fold, but it is not necessarily being seen. Learn how to measure your ad's true "viewability."
By Eric Picard Published October 17, 2011
The process of buying and selling online inventory needs to undergo a radical transformation if the space is going to continue to grow. Here are three ways our industry can get back on its feet.
By Martin Betoni Published October 10, 2011
The world of banner ads isn't always bland. Check out this review of the best digital advertisements to date, and how they've influenced our industry.
By Josh Dreller Published October 06, 2011
Have the promises of ad exchanges been fulfilled or is there still more work to do? Let's see what three experts have to say.
By Manu Mathew Published September 22, 2011
Finding the value of each of your marketing channels can be a tough task. Check out how these quick steps can lead to a perfectly manageable marketing program.
By Ariel Geifman Published August 22, 2011
Nobody pays attention to online ads, right? Wrong. Some ads do stand out. Consider these examples that enticed people to laugh, play, and enjoy.
By Eric Picard Published June 09, 2011
As an industry, online display has gone backward, not forward. Here's how to get back on track and improve your advertising performance.
By Yael Avidan Published May 20, 2011
Successful ad optimization programs can streamline a brand's online presence with great precision. Learn what you need to do to get the same results.
By Marc Ryan Published March 11, 2011
If the click is dead, brand ad optimization is ready to rise from its ashes. But before you start working with this metric, make sure you are aware of these key considerations.
By Josh Dreller Published February 17, 2011
No matter how appealing ad exchange buying is becoming, there is still some mystery as to how the technology actually works. Here's an overview that will lend some clarity to the process.
By Eric Picard Published February 10, 2011
Early decisions made about ad serving technology are causing major problems in the display industry. Here's how we can dig ourselves out of the pit.
By Aashay Paradkar Published February 08, 2011
In the calm before the next big ad ops storm, now is a good time to evaluate your performance, processes, and practices, keeping these key ideas for greater success in mind.
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1 A social media planner's guide to pleasing the boss
2 5 hot new jobs for digital marketers
3 Digital marketing's 4 biggest disappointments
4 5 big SEO changes you might have missed
5 8 tips for launching an effective paid Facebook campaign
