Tony Salyer

How to avoid negative ad placement

When ads appear next to inappropriate content, the intended message is lost and the brand's safety is compromised. Here's how to properly place your ads to maintain brand reputation.

Eric Picard

Why publishers should stop selling remnant inventory

The way publishers monetize their sites has evolved to a point where a lot of energy is expended on work that doesn't pay off. Find out how some are adapting.

Ariel Geifman

6 creative display ads that will inspire you

Significant resources, energy, and attention should be given to the creative execution of your online ads. Here are six examples of advertisers that have done just that.

Eric Picard

Why the display ecosystem might implode

In order to survive, display must improve its creative formats and adopt traditional media metrics like gross rating points. Find out how this can be done.

David Hahn

How to ensure your ad is truly seen

Your ad might be above the fold, but it is not necessarily being seen. Learn how to measure your ad's true "viewability."

Eric Picard

3 ways the display industry must change -- or else

The process of buying and selling online inventory needs to undergo a radical transformation if the space is going to continue to grow. Here are three ways our industry can get back on its feet.

Martin Betoni

The 5 most memorable banner ads

The world of banner ads isn't always bland. Check out this review of the best digital advertisements to date, and how they've influenced our industry.

Josh Dreller

The ad exchange revolution: Crucial insights

Have the promises of ad exchanges been fulfilled or is there still more work to do? Let's see what three experts have to say.

Manu Mathew

6 ways to optimize your marketing portfolio

Finding the value of each of your marketing channels can be a tough task. Check out how these quick steps can lead to a perfectly manageable marketing program. 

Ariel Geifman

7 ways to create display ads that get noticed

Nobody pays attention to online ads, right? Wrong. Some ads do stand out. Consider these examples that enticed people to laugh, play, and enjoy.

Eric Picard

3 ways to increase ad engagement, conversions, and ROI

As an industry, online display has gone backward, not forward. Here's how to get back on track and improve your advertising performance.

Yael Avidan

Getting the most from creative optimization tools

Successful ad optimization programs can streamline a brand's online presence with great precision. Learn what you need to do to get the same results.

Marc Ryan

Ad optimization: A checklist for success

If the click is dead, brand ad optimization is ready to rise from its ashes. But before you start working with this metric, make sure you are aware of these key considerations.

Josh Dreller

A simple guide to how ad exchanges work

No matter how appealing ad exchange buying is becoming, there is still some mystery as to how the technology actually works. Here's an overview that will lend some clarity to the process.

Eric Picard

3 steps to salvaging the online display industry

Early decisions made about ad serving technology are causing major problems in the display industry. Here's how we can dig ourselves out of the pit.

Aashay Paradkar

5 ad operations tips for the year ahead

In the calm before the next big ad ops storm, now is a good time to evaluate your performance, processes, and practices, keeping these key ideas for greater success in mind.