AD SERVING
Published: May 01, 2008
Consolidation in the industry and the increased importance of quality audience data is again raising privacy issues. Can first-party cookies help keep data private?
Published: May 01, 2008
By Tom Hespos
Consolidation in the industry and the increased importance of quality audience data is again raising privacy issues. Can first-party cookies help keep data private?
Consolidation in the industry and the increased importance of quality audience data is again raising privacy issues. Can first-party cookies help keep data private?
Published: April 08, 2008
By Chris Autry
Display advertising is about to undergo a revolution that will profoundly affect the industry as we know it. Here's why this needs to happen.
Display advertising is about to undergo a revolution that will profoundly affect the industry as we know it. Here's why this needs to happen.
Published: April 03, 2008
By Scott Nelson
Third-party ad serving has distanced brands from their customers and their data, leading to consumer distrust. Here are some solutions for regaining consumer trust.
Third-party ad serving has distanced brands from their customers and their data, leading to consumer distrust. Here are some solutions for regaining consumer trust.
Published: December 03, 2007
By Jeff Wood
Want to save 15 to 20 percent of revenue? Then make sure you have the right ad server. Here are two key factors.
Want to save 15 to 20 percent of revenue? Then make sure you have the right ad server. Here are two key factors.
Published: December 07, 2007
By Doug Wintz
A trip to Beijing provided a longtime new media exec with perspective on ad serving operations, here and there.
A trip to Beijing provided a longtime new media exec with perspective on ad serving operations, here and there.
Published: November 02, 2007
By John Conroy
Interactive marketing is an increasingly vital element to almost any advertising campaign, so it's best to start acclimating yourself with some of the incredible new branding opportunities out there.
Interactive marketing is an increasingly vital element to almost any advertising campaign, so it's best to start acclimating yourself with some of the incredible new branding opportunities out there.
Published: October 19, 2007
By Brian Handly
Delivery of information when, where and how consumers want it is the new name of the game. An Atlas SVP explores the future possibilities this opens up to marketers.
Delivery of information when, where and how consumers want it is the new name of the game. An Atlas SVP explores the future possibilities this opens up to marketers.
Published: October 05, 2007
By Bryan Everett
When publishers expand their advertising options, everyone wins. Kontera's SVP, sales and business development explains how to choose the right mix of offerings.
When publishers expand their advertising options, everyone wins. Kontera's SVP, sales and business development explains how to choose the right mix of offerings.
Published: July 24, 2007
By Dilip Da Silva
Exponential's CEO and founder explains how basic ad serving will become a no-cost enabler of more valuable offerings, benefiting users, advertisers and publishers.
Exponential's CEO and founder explains how basic ad serving will become a no-cost enabler of more valuable offerings, benefiting users, advertisers and publishers.
Published: July 09, 2007
By Doug Wintz
Documenting knowledge about how your business is run can be likened to an insurance policy against damage.
Documenting knowledge about how your business is run can be likened to an insurance policy against damage.
Published: June 27, 2007
By Scott Ferris
An Atlas VP outlines five key ad-serving components publishers should be offering advertisers and agencies.
An Atlas VP outlines five key ad-serving components publishers should be offering advertisers and agencies.
Published: May 24, 2007
By Tom Hespos
Recent mergers and acquisitions in the media buying industry over the past month have the potential to shake the very ground on which we stand.
Recent mergers and acquisitions in the media buying industry over the past month have the potential to shake the very ground on which we stand.
Published: April 11, 2007
By Brad Bender
DoubleClick's VP of optimization solutions explains how allowing ads to compete in new ways increases existing inventory's revenue, with no added effort.
DoubleClick's VP of optimization solutions explains how allowing ads to compete in new ways increases existing inventory's revenue, with no added effort.
Published: February 16, 2007
By Bennett Zucker
Right Media's VP explains how no-fee ad serving can bring about technological innovation, and better, cheaper, faster ways of getting things done online.
Right Media's VP explains how no-fee ad serving can bring about technological innovation, and better, cheaper, faster ways of getting things done online.
Published: February 06, 2007
By Liza Virissimo
Acceleration's director of ad operations says that if you involve the ad trafficker in a campaign from its earliest stages, the results will be phenomenal.
Acceleration's director of ad operations says that if you involve the ad trafficker in a campaign from its earliest stages, the results will be phenomenal.
Published: January 25, 2007
By Tom Hespos
Ad management companies complain that media planners don't take the time to learn how new technologies can save time and money. Underscore Marketing's president explains.
Ad management companies complain that media planners don't take the time to learn how new technologies can save time and money. Underscore Marketing's president explains.
Published: January 23, 2007
By Nils Winkler
Rather than lamenting a dearth of online ad inventory, ADTECH's managing director, senior VP of sales suggests ways for marketers to boost their current ad effectiveness.
Rather than lamenting a dearth of online ad inventory, ADTECH's managing director, senior VP of sales suggests ways for marketers to boost their current ad effectiveness.
Published: November 16, 2006
By Eric Porres
Learn about the pesky impression and how we as an industry can come to a consensus on its measurement from Underscore Marketing's COO.
Learn about the pesky impression and how we as an industry can come to a consensus on its measurement from Underscore Marketing's COO.
Published: November 09, 2006
By Andreas Roell
Ad serving has evolved into ad management. Geary Interactive's CEO/president describes the evolution, and predicts what's next.
Ad serving has evolved into ad management. Geary Interactive's CEO/president describes the evolution, and predicts what's next.
Published: October 31, 2006
By Doug Wintz
The DMW MediaWorks founder says both publishers and vendors are to blame for breakdowns in the system.
The DMW MediaWorks founder says both publishers and vendors are to blame for breakdowns in the system.