Working on the creative side in an emerging medium like digital advertising means you get to see a lot of fun, cutting edge executions of technology. Brands are constantly pushing the limits of what is possible in digital, and video is no exception. There are myriads of examples of smart, engaging interactive video advertising, and there's little doubt that brands, agencies and their technology partners will keep putting out great ads.
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But online video is not without its failures, and a poor video execution can still make a consumer zone out from boredom, frown in disgust, or click away. There are plenty of reasons why consumers hate your ads, and I'm not just talking about people who dislike all advertising in all its forms ("I thought the internet was free, man!").
There are certain ways you can turn off your target audience with online video, and you'd be wise to avoid them.
