Myth 3: The shift from traditional TV viewing to digital will take 5-plus years
Our parents might still be watching regularly scheduled TV programs, but younger viewers aren't. The shift from traditional to "video everywhere" viewing is already well underway. We were surprised to hear that Xbox console video watching has already surpassed online multiplayer gaming. Here's more from the Xbox NewFront, including a new partnership with ESPN, and updates to how the company is working with Nielsen and comScore to establish new digital measurement standards.
Find out more about the Microsoft NewFront here. And see all of our NewFronts coverage here.
