"Torture numbers, and they'll confess to anything." -- writer Gregg Easterbrook
As we all know, there is an abundance of data for the digital advertising world. However, availability does not equate to usefulness. In fact, there are plenty of times when data are used poorly, which leads to bad decisions.
So you think you're applying your metrics properly? You might need to think again. Here are five common ways that numbers are used to mismanage online ad campaigns.