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Doing good is good branding

When it comes to the future of technology, all it takes is passion and the drive to make it happen. Impossible is not a death sentence for innovation, it's a challenge.

At the iMedia Breakthrough Summit in Atlanta, Georgia, Mick Ebeling, the CEO and founder of Not Impossible, described his journey from someone with no experience or training to an award-winning innovator using emerging technology. His first device, the Eyewriter, was developed using open-source computer software to allow a graffiti artist named Tempt1 with ALS to continue making art despite his inability to move his body. This device gave Tempt the ability to pursue his passion of art despite his unfortunate circumstance and brings hope to many others in the same position. The Eyewriter went on to become one of Time Magazine's Top 50 inventions and resulted in many similar projects from people trying to make a difference in the world.


Another major project that Ebeling spearheaded is known as Project Daniel, where he visited the Sudan to help a boy that had both of his arms amputated as a result of combat. Ebeling wanted to create a usable prosthetic arm that would give Daniel the ability to do normal tasks again, like feeding himself and getting dressed. Despite the fact that Ebeling didn't have any background in the area, he created the prosthetic limb using limited resources and tested it until it was functional. Medical prosthetics cost thousands of dollars, but he was able to print the first prosthetic arm from 3D printing for only 100 dollars, and set a precedent for how to help people in need.

Start small and identify a problem that needs a solution for one person. Once you figure it out through trial and error, you can adapt that for others in the same situation. For brands, Ebeling said that "doing good is good branding". He encourages brands to identify who they're consumer is and what their specific needs are, then use that information to create something they need.

Finally, you don't have to wait for anybody to give you permission to create something. If there is a why, you will always figure out how to make it happen.

Agata is a writer, editor, and social media marketer living in Los Angeles. She's a former Associate Editor at iMedia Connection and Social Media Manager and Editor of MMX at Modern Marketing Summit. Before that, she worked in the healthcare,...

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