Here at Crowdtap, we wanted to understand how peer influence & social media have changed the way we discover and shop for holiday gifts, specifically. To gather insights on what influences holiday purchase decisions, we used our collaborative social marketing platform to poll ~1,400 men and women on the topic.
As soon as the polls closed, our suspicions that social media plays a key role in holiday gift purchase and discovery were confirmed. A whopping 67% of shoppers purchased a gift they found on social media and 64.8% of shoppers use social media to find the perfect gift. Peer recommendations on social media also came in strong as both the leading driver of purchase and the key driver of gift discovery.
To review the rest of our findings, check out our full infographic below.