ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

Holiday Retail 2014 – Anytime. Everywhere – Infographic

Holiday Retail 2014 – Anytime. Everywhere – Infographic Katya Constantine
Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one things is clear – despite global warming, each year the holiday shopping and advertising season starts earlier and earlier. And its ever-growing presence on our mobile screens and social networks only grows faster and faster.



This year, 42% of retailers began holiday advertising as early as September! With the busiest holiday shopping weeks still to come, what trends will shape the 2014 holiday season? First of all, mobile shopping will continue to grow, making effective mobile targeting and campaigns essential. More customers will use their phone to research products, compare prices in store and make purchases. Additionally, gift ideas and recommendations via social media channels will play a larger role in the consumer decision process. Gift suggestions found on Pinterest, Facebook and other social networks will greatly influence purchase decisions. Learn more about trends for the 2014 holiday season from our infographic below!



Katya Constantine is a seasoned online marketer with over 11 years of experience. She has developed a uniquely comprehensive background in email and omni-channel marketing for large online brands. Most recently, she was at Expedia and Amazon,...

View full biography

Comments

to leave comments.