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ASPY nominations close this Friday

ASPY nominations close this Friday Peter Platt

Every year as the ASPY Awards are announced, I take time to reflect on all that's changed over the years -- how many people, technologies, and services I've worked with. And I realize that all too often, I take those relationships for granted. This industry's success hinges upon innovation and change, and often the way I learn about new things is from my partner interactions.

When I think back to the early days of the ASPY Awards, there was a lot of in-fighting in the industry. Agencies were concerned publishers were going direct. Clients were concerned that their agencies weren't keeping up. And there was a lot more finger-pointing than back-patting happening among partners.

Today, we seem to be in a better place, with a lot more cooperation. And I still believe in the importance of taking the time to recognize our partners and celebrate their part in our industry's success. So if you haven't yet, please take a moment to nominate your partners. I look forward to celebrating with you all at the ASPY Awards dinner at the iMedia Agency Summit in May!

Click here to see the 2015 iMedia ASPY Award categories and to submit your nominations by March 6.

Peter Platt is president of PSquared Digital and chairman of the 2015 iMedia ASPY Awards board of advisors.

Peter is a 25+ year veteran of the agency business and has been involved in Internet marketing since the early 1990s. He was also one of the first 100 people certified in the Google AdWords program in 2004. Peter’s experience brings together a...

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