ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

Web TV Without Apology: Digital Content NewFronts 2013

Web TV Without Apology: Digital Content NewFronts 2013 Seneca Mudd

The week underscores the primacy of web originals as an essential marketing channel for sight, sound and motion advertisers. Presenting organizations will reveal the coming slate of original programs designed to appeal to a diverse audience base. With increasing audience migration to digital platforms, original web productions offer compelling integrated marketing opportunities in a medium known for innovation. The IAB is responsible for organizing this year's NewFronts. Join Seneca Mudd, who is the association's point man for the NewFronts, as he brings you up to speed. Lean in, turn on, tweet out.

Seneca Mudd is director of industry initiatives for the Interactive Advertising Bureau (IAB), the trade association for digital communications, where he oversees digital video, interactive television, networks & exchanges and multicultural...

View full biography

Comments

to leave comments.