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Researching the Hooked Up Generation

Researching the Hooked Up Generation Brad Fay


These young people share unique characteristics that both connect to Millennials and are a window to the future generations of internet natives. Myers will lead a panel of researchers and marketers who are exploring this generation and defining new digital ways to study its marketing patterns and media behavior.


Panelists: Brad Fay, The Keller Fay Group; Mike Henry, Outrigger Media; Marc Vermut, MarketShare; and Jack Myers, Media Advisory Group (moderator).

Brad Fay is the chief operating officer of the Keller Fay Group, the award-winning word-of-mouth research company he co-founded with CEO Ed Keller. He is also the co-author of “The Face-to-Face Book,” published in May 2012 by Simon &...

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