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Keynote: The Future of TV

The attention-getting power of TV is evident, as it remains by far the most popular pastime, despite the amazing growth of Internet-related activities. TV and video on all sorts of screens is entering a new age of possibilities for consumers and marketers. Just consider the unique power of video content itself -- the sheer force of strong visuals; the impact of movement and pace; and of course video's rare capacity to create associations between people who share the experience. Where consumers should be in control has broad implications for our business -- and these experiences are more socialized than ever. Thus, TV has its own special playbook you as marketers must command.

  Seth Haberman founded Visible World in 2000, with the goal of transforming advertising production and delivery to achieve greater relevance and effectiveness. With a track record of success marked by milestones including an Emmy Award and...

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