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Cross-Platform Measurement: The Current State & Future Opportunities

Cross-Platform Measurement: The Current State & Future Opportunities Randall Beard

As consumers increasingly view content on a host of devices, the need to understand who saw an ad and how it resonated-within and across platforms-is more important than ever. Nielsen's Randall Beard, Global Head, Advertiser Solutions, will provide an industry update on the latest trends, issues and solutions for measuring across platforms as well as outline key lessons from Nielsen Campaign Ratings and other Nielsen solutions.

Randall Beard serves as global head of advertiser solutions for Nielsen, a leading global provider of information and analytics around what consumers watch and what they buy. Beard is responsible for helping clients build brand equity and ROI via...

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