What are the challenges and opportunities buyers and sellers are faced with as they seek to craft multi-platform deals? What are the ramifications for measuring valuing viewership and how are rate structures being affected? Who owns the buy for cross platform programs on the client/agency side; the traditional or digital side. These are just some of the challenging issues our panelists will tackle during this session.
Panelists: Adam Gerber, ABC Television Networks; Jeanne Hanahan, Mattel, Inc.; Jeff Minsky, OMD; and Lee Doyle, Mindshare (moderator).