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2 ways to keep your bloggers from "selling out"

2 ways to keep your bloggers from "selling out" Bob Garfield

Conversation timeline

0:00 - When is a mommy blogger not a mommy blogger?
1:00 - The day blogging went mainstream
2:30 - The advent of paid blogging
3:15 - Two ways bloggers can make money
4:50 - Non-invasive sponsorships
5:45 - Pitching content vs. building content to suit
7:20 - Audiences can smell when something is forced
7:45 - McDonalds wanted to sponsor one of our events...
10:30 - We make assumptions about brands
11:30 - How do you maintain standards when the checks are big?

Run time: 12:43

Bob Garfield is a columnist, critic, essayist, pundit, international lecturer and obscure broadcast personality. He isn’t exactly a media whore, but he’s extremely promiscuous. Garfield’s “Ad Review” is a prominent feature of Advertising Age, where...

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