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Gaming 101 for digital marketers

Gaming 101 for digital marketers Bob Garfield

Conversation timeline

:00 - EA, the world's largest game producer
:50 - Gaming has shifted from niche to mainstream
1:30 - The demographic has shifted
2:25 - Devices have given us 24-hour access to games
3:20 - Social gaming: a new way to connect
4:30 - EA sells entertainment

Run time is 5:19

Bob Garfield is a columnist, critic, essayist, pundit, international lecturer and obscure broadcast personality. He isn’t exactly a media whore, but he’s extremely promiscuous. Garfield’s “Ad Review” is a prominent feature of Advertising Age, where...

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