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Why it's important to push back on bad client ideas

Why it's important to push back on bad client ideas Bob Garfield

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Conversation timeline

0:00 - Managing content for 500 websites
0:30 - Content, context and creative with scale
1:20 - 25 million monthly uniques
2:20 - Seamless product integration
2:40 - Pushing back on bad client ideas
3:45 - Smart marketers keep the focus on the consumer
4:15 - A client wanted to run a 15-minute video...
4:45 - Smart marketers are open to new ideas

Run time is 5:10

Bob Garfield is a columnist, critic, essayist, pundit, international lecturer and obscure broadcast personality. He isn’t exactly a media whore, but he’s extremely promiscuous. Garfield’s “Ad Review” is a prominent feature of Advertising Age, where...

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