Today, you'll find new players in the social media realm. From Pinterest to Tumblr, moms have found new ways to engage with each other that go beyond the now-traditional platforms like Facebook and Twitter. For marketers, these emerging platforms, such as Pinterest, allow users to connect in a visually appealing and interactive environment with even great opportunity for brand engagement.
In this session, Jessica Jensen, VP of Shine/Women's Lifestyles/Yahoo! Health, will speak to successful marketers about their own social efforts geared towards the important mom-audience and the opportunity for engagement within these new platforms. They will share key findings from their own experiences playing in the 'new' social media space and highlight trends and players in this field.