Consumers have bonded with their smartphones. Companies like AT&T and Google are reporting that users will give up house payments and car payments before they give up their smartphone. And surveys report that a growing number of users would give up their television before giving up their smartphone.
So before we look at the companies who are doing it right, and not so right… let's look at the important shifts in the mobile experience.
Consumers (really really) love their smartphones
Should your company be building on mobile, first?
3 wins and a fail in the mobile space
Click to 1:05 to find out who's doing a terrible job in the mobile space.
The 2 most important things companies can do in the mobile space
Tip two begins at 0:56.
Kenny Tomlin has led Rockfish from a one-man start-up in 2006 to become one of the most recognized and fastest growing digital innovation companies in the industry. As founder and CEO he actively participates in the management and growth of many client relationships and leads our emerging technologies and product development group, Rockfish Labs, which has launched numerous companies and proprietary technologies such as Silver Joe’s Coffee, TidyTweet.com, PlayNextLevel.com and CouponFactory.com. Rockfish has received numerous awards and recognition including Advertising Age’s Small Agency of the Year in 2009 and Agency A-List in 2010, OMMA’s Agency of the Year, and one of the Inc. 500 Fastest Growing Companies for the past two years. Rockfish’s dramatic growth and award winning work attracted the attention of WPP who acquired Rockfish in August of 2011.
A serial entrepreneur, Kenny also founded I-Soft in 1997, a company that created digital training and commerce solutions. He built I-Soft into an award winning and rapidly growing firm in Dallas, TX before selling it in 1999. In addition to leading Rockfish, Kenny serves as a mentor and investor in numerous startups and is a frequent speaker on marketing, technology, and entrepreneurialism.