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Case Study: How LasikPlus's Focus on Attribution Optimizes its Digital Media Mix

Case Study: How LasikPlus's Focus on Attribution Optimizes its Digital Media Mix Christian Arens

It takes more than a "gut feeling" to justify spending across search and display advertising. Join LasikPlus and Empower MediaMarketing to learn how their partnership created a single definition of success to prove out the true impact of LasikPlus' digital spend.

Panelists: Kimberly Demaree-Epple, VP of Marketing & Advertising, LasikPlus; Drew McKenzie, Director of Digital Strategy, Empower MediaMarketing

Chris Arens brings over 18 years of practical agency experience to his role as managing director of the iMedia Communications. Chris possess a dogged commitment to applying technology and innovation to advance the objectives of his business. Chris...

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