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Keynote: How Signals Are Trumping Demographics

Keynote: How Signals Are Trumping Demographics iMedia Editors

Rather than segment women, moms, Millennials, dads or other consumer groups, Campbell's seeks out the right "signals" and insights to use to connect with consumers. Kmiec will aim to bring into focus the need to think about signals and linking those signals to behaviors -- rather than demographics -- while sharing practical recommendations on how to do just that.

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