Marketers are increasingly tasked with building and growing their owned content, whether that be a YouTube Channel, a Facebook page, syndicated Web content or more. But there are many unanswered questions -- what are the most effective strategies to drive traffic and audiences to owned content? What are the ideal platforms to use? How can a brand maintain control of messages in a two-way marketing world? This panel discussion will feature leading women's publishers, agencies and brands who have successfully launched branded content strategies across platforms.