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5 industry buzzwords explained to a 10-year-old

5 industry buzzwords explained to a 10-year-old Kelly Jones

Big data

"If he gives me a snack, then in return I'm going to give him a glass of lemonade."

Native advertising

"Native advertising simply fits. It's just such a natural fit."


"It means having an experience that is enjoyable and useful."


"That's all about being in the moment."

Digital marketing

"It's an absolute natural extension of what we call real life."

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"Cute little girl with big book, explaining something, isolated over white" image via Shutterstock.

Kelly Jones currently heads up the global thought leadership research program at Microsoft Advertising, where she delves into the guts of human behavior and motivation in order to reveal new ways of thinking about engaging consumers within digital...

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