A channel's quality is no longer a factor for marketers
If your ad ends up on a channel like Epic Meal Time, does that hurt your brand image? Increasingly, the answer is no. In fact, the quality of YouTube channels has become a minor factor for marketers when their goal is to reach a specific audience. Millennials are engaged in multiple channels for marketers to explore branded advertising. Here's how Millennials are currently consuming YouTube content.
It's becoming easier for advertisers to judge the potential of channels
Throwing pre-roll on YouTube used to be a painful experience for marketers. Video is expensive to produce, and if you're not re-purposing creative, the price tag could be astronomical -- especially if you have no idea where it's going. Fortunately, new tools are being developed to give advertisers a very in-depth understanding of the potential of specific channels, rather than basic subjects.