ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

3 awesome perks of working for an independent agency

3 awesome perks of working for an independent agency Adam Kleinberg

Intellectual property investment


At an independent agency, marketers are more free to invest in their own ideas and creative pathways. There's less red tape and much less political bureaucracy to sift through. Independent agency marketers can take more risks on new ideas and put money toward the avenues that make them personally happy and professionally successful.


Room to breathe


At large agencies the amount of bosses breathing down your neck is endless. Success has to be constantly proven and metrics become a burden. Independent agencies have much less of this constant pressure.


The ability to fail


Perhaps the biggest benefit of working for a smaller independent agency player is that you truly have the ability to fail without fear that it is end of the world. Good ideas executed in unprepared environments often don't succeed, and that's OK. Larger agencies tend to punish this failure, not look at it as positive growing pains.


Adam Kleinberg, CEO at Traction, speaks about the benefits of independent agency life by referencing his own iMedia Agency Award-winning company (2014, best independent agency) and the culture it promotes.



Click here to subscribe to the iMedia YouTube channel!


Article written by media production manager David Zaleski and videos edited by associate media producer Brian Waters.


"Publisher advertising agency owner working with team on a creative project." image via Shutterstock.

MediaPost named me an OMMA All-Star in 2013, an award given to the three most influential digital creatives in the U.S. each year. I was called one of the Top 25 Most Innovative Marketers in Digital in 2012 by iMedia Connection. In 2014, Traction...

View full biography

Comments

to leave comments.

Commenter: Lori Goldberg

2015, June 10

Great article Adam!