The programmatic revolution is in full swing, and marketers are stretching the limits of what this method can accomplish. While programmatic is best associated with display, video is gaining traction in this world because the medium itself is so hot today. Guy Yalif, vice president of global marketing at BrightRoll, speaks to iMedia about the programmatic video revolution and why we're seeing such a rise in using automated delivery to serve relevant creative material to consumers.
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Article written by media production manager David Zaleski and video edited by associate media producer Brian Waters.
"Explosion" image via Shutterstock.