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3 Things You Need to Avoid When Building Backlinks

3 Things You Need to Avoid When Building Backlinks Morgan Sims
The link building process is demanding. Therefore, you don’t want to make any mistakes that will see your previous efforts wasted. We take a look at some mistakes you should avoid as you embark on a link building campaign.

Getting nofollow backlinks

Nofollow links are a way for a webmaster to tell the search engines that a link should be ignored. This means a nofollow backlink may be ignored by Google and won’t be counted as a backlink.

Therefore, as you go about building your backlinks, you need to be sure that your host doesn’t use the nofollow tag for external links or else you are basically wasting your time. This mistake is often seen when you are building links through a link exchange. If you are putting a lot of effort into content for a link then it should be a dofollow link.

Some SEO experts suggest that nofollow links are still quality signals in the search engines. They contest that Google uses them to identify whether a link profile is natural, and whether there are big sites linking but nofollowing. It kind of makes sense that Google would do this. Google wants a natural search engine, ranking those sites that offer most value to their visitors.

Decide on your approach to nofollow links, and perhaps get a few. Here is a great post on nofollow links to help you understand more. The comments are also worth a read.

Using poor anchor text

While building links, you need to make the most of every backlink you get on high quality websites. You may be making a big mistake if your anchor text on a website with high page rank is ‘click here’. These kinds of links offer a way to enhance the natural look of your profile, but on a premium site will offer less value than if you use a longtail keyword. Keywords used in your anchor text are very important so you should have them in backlinks when you find a top site that will accept a link.  You can analyse your anchor texts with tools like Ahrefs and Opensite Explorer.

Getting backlinks from a link stuffed website

When looking for websites to comment or post on, you can find blogs that have 100s of links (spam and genuine alike) in the comments section.  Adding your link to the mix is a bad idea as any site visitor will immediately become blind to links shared if they have to scour through dozens rubbish comments or posts to find value. Google will also identify the linked profile of the site pretty fast, and probably frown upon it.

A good tip is to only comment and place links on blogs that are properly moderated. A moderated comment section means all the links provided must be valuable to site visitors, or they will be omitted. This will reduce the number of links on the website and also give credence to any links on the page.

These are three of the main things you should avoid when building links.  If you are finding it difficult to build quality links, you should consider specialist link building services. Link building  by Click Intelligence for instance, not only guarantees you won’t make any of these mistakes, you will also be more likely to achieve your link building and traffic targets.

Morgan Sims is a writer and recent graduate of the University of South Florida who loves all things tech and social media. When she's not trying out new gadgets and tweeting she spends most of her time with her dog, cooking and staying active...

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