ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

Smartphone Apps Every Tech-Savvy Marketer Needs

Smartphone Apps Every Tech-Savvy Marketer Needs Anna Johansson
In online marketing, it’s important to know which technologies can aid your efforts and which may hinder them.

In 2015, you should fill your mobile devices with effective and savvy applications that help you store files, manage social media accounts, monitor advertising efforts, and tweak your website.

You need these eight apps

The App Store and Google Play Store are filled with useless, mindless applications that will do little more than kill time and drain your battery. Who actually needs to play Candy Crush or Minecraft?

If you take the time to navigate through the weeds, however, there are some hidden gems just waiting to be downloaded. As a marketer or business professional, can you imagine how much more productive you could be if you replaced those useless games with productive mobile resources?

Here are a few of the top ones you should grab in 2015 if you don’t already have them:

1. Hootsuite. Available for both iOS and Android devices, Hootsuite is the premier social media dashboard application. It gives you complete control over all your social networking profiles. You can post content, monitor brand mentions, and even measure analytics to maximize traffic and increase conversions. It’s arguably one of the most comprehensive apps currently on the market.

2. Dropbox. If you already have a Dropbox account on your desktop or laptop computer, it only makes sense to download the accompanying app on your smartphone. It automatically syncs with your other devices and is great for storing and sharing videos, photos, documents, spreadsheets, and other important files.

3. Evernote. While some of its features are quite similar to Dropbox, Evernote offers a few distinct advantages and capabilities that are its own. For example, with Evernote you can keep a virtual to-do list for yourself and your team without having to save, publish, and share it on a continual basis. Think of it as your digital notebook.

4. Buffer. Every good app needs a rival, and Buffer plays that role for Hootsuite. It allows you to manage and monitor all your social media accounts simultaneously with a streamlined and intuitive interface. You can use it to schedule posts for different times, as well as analyze statistics and data from previous posts.

5. Facebook Pages Manager. Need to check out how your Facebook page is performing while you’re on the go? The Facebook Pages Manager app gives you the ability to make changes wherever you are, view statistics and notifications, and monitor activity from the convenience of your smartphone. While you probably wouldn’t want to handle all your Facebook duties within this app, it’s great for making small adjustments and tracking real-time trends.

6. Battery Pro. After running all of these apps, you’ll no doubt find yourself in situations where your battery is running on empty. There are hundreds of battery apps available for download, but Battery Pro is arguably the best. It actually shows you how much time you have left before you’re empty, as well as the remaining time to full during recharging. This comes in handy when you’re charging your phone in the airport or at a coffee shop.

Let your phone work for you

Your smartphone has the power to improve your productivity or to kill it. Which will it be in your case?

By downloading these apps described above and learning to incorporate their features into your work routine, you can maximize your time and perform better.

Anna is a freelance writer and researcher from the Olympia, WA area who loves to obsess about weird topics and then write about them. When she isn't writing, she is outside on her bike and contemplating her eventual trip to graduate school.

View full biography


to leave comments.