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Holiday shoppers go social (Infographic)

Holiday shoppers go social (Infographic) Katie Perry
Did you turn to your favorite blog as a source of inspiration for your holiday gift purchases -- or perhaps find a gift idea through one of your friends' social posts? You're not alone, according to new research results from Crowdtap, The People-Powered Marketing Platform.

Crowdtap leveraged its platform to poll 3,000+ men and women in 2013 and 2014 to gather insights on how social media’s role on holiday shopping is constantly evolving. The key finding: Holiday shoppers are increasingly seeking out gift ideas on social –  and they’re relying less and less on traditional channels.

You can check out the full infographic and survey results click here. And to see the full series here.

Katie Perry is Senior Marketing Manager at Crowdtap, The People-Powered Marketing Platform. Prior to Crowdtap, she served as Brand Manager at award-winning digital agency 360i. A proud Notre Dame graduate, Katie enjoys sports, music and distance...

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