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Automotive marketing's biggest digital challenge

Automotive marketing's biggest digital challenge iMedia Editors

Customizing national campaigns for each individual dealership

It's a challenge in most marketing areas: how do you push a singular ad campaign and brand message while also customizing it for each platform and audience? Keeping a consistent national brand message is vital to streamlining a campaign, but there's no denying that consumers expect personalization to be injected in every facet of marketing today. In the automotive world, this is a big challenge as dealers often run with a singular campaign that does not reflect the unique customization required for each audience and location. Scott Empringham, president and CEO at Flash Point Communications, speaks with iMedia at thinkLA's Motor City West about how he is addressing this issue and finding solutions for the community.

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Article written by media production manager David Zaleski and video edited by associate media producer Brian Waters.

"Speeding" image via iStock.

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

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