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The 2 most important factors for audience engagement

The 2 most important factors for audience engagement Darren McColl

It's the golden goose that everyone is looking for -- consumers engaging with and sharing the content that you've created. With the advance of technology and services in the programmatic world, the chances to connect with consumers are only getting better.

Ocean Fine, director of agency and strategic accounts at Factual, speaks to Darren McColl, global chief brand & marketing strategy officer at SapientNitro, about the best ways to reach your audience.

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Article written and video edited by associate media producer Brian Waters.

Darren "Daz" McColl is co-author of the New York Times Best Seller "Storyscaping; Stop Creating Ads, Start Creating Worlds," and is chief brand strategy officer of SapientNitro, a new breed of agency redefining storytelling for an always-on world,...

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