Programmatic is all the rage lately. New technologies are leading to huge advances in the industry, and there are new opportunities that are presenting themselves all the time. What is the state of the union when it comes to programmatic? Which industry is most ready to embrace the programmatic lifestyle? Ocean Fine, director of agency and strategic accounts at Factual, speaks to Sean Cotton, president at Coegi, about the programmatic outlook for 2016.
Learn more about Factual.
Article written and video edited by associate media producer Brian Waters.