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Programmatic targeting and the biggest opportunities for programmatic creative in 2016

Programmatic targeting and the biggest opportunities for programmatic creative in 2016 Sean Cotton

Programmatic is all the rage lately. New technologies are leading to huge advances in the industry, and there are new opportunities that are presenting themselves all the time. What is the state of the union when it comes to programmatic? Which industry is most ready to embrace the programmatic lifestyle? Ocean Fine, director of agency and strategic accounts at Factual, speaks to Sean Cotton, president at Coegi, about the programmatic outlook for 2016.

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Article written and video edited by associate media producer Brian Waters.

Sean is an experienced media strategist who has worked extensively with agencies, Fortune 100 corporations, startup companies and regional small businesses. During this time he has partnered with leading digital technology companies in the marketing...

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