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2 ways that brands are connecting better with consumers

2 ways that brands are connecting better with consumers Darren McColl

Trends are constantly changing. Different generations often need to be seduced in different ways. What works best today? How easy is it to implement those ideas? Is your brand doing what is most effective?

Ocean Fine, director of agency and strategic accounts at Factual, speaks to Darren McColl, global chief brand & marketing strategy officer at SapientNitro, about two of the top ways that brands can engage with consumers today.

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Article written and video edited by associate media producer Brian Waters.

Darren "Daz" McColl is co-author of the New York Times Best Seller "Storyscaping; Stop Creating Ads, Start Creating Worlds," and is chief brand strategy officer of SapientNitro, a new breed of agency redefining storytelling for an always-on world,...

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