ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

The 3 biggest challenges of the agency-client evolution

The 3 biggest challenges of the agency-client evolution Dave Knox

Dave Knox, chief marketing officer of Rockfish Interactive, speaks with iMedia about what he sees as the three largest challenges agencies are battling right now as their relationships with clients evolve. Discover why he thinks the blending of roles and the accountability of responsibilities are major issues in the agency world, and why you need to recognize these hallmarks soon to adjust and not get left behind.

Learn more about eBay Advertising.

Article written by media production manager David Zaleski and video edited by associate media producer Brian Waters. 

Dave Knox is CMO for Rockfish, one of the fastest growing digital agencies in the country. Prior to his role at Rockfish, Knox was a seven-year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G...

View full biography


to leave comments.