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The 3 biggest challenges of the agency-client evolution

The 3 biggest challenges of the agency-client evolution Dave Knox

Dave Knox, chief marketing officer of Rockfish Interactive, speaks with iMedia about what he sees as the three largest challenges agencies are battling right now as their relationships with clients evolve. Discover why he thinks the blending of roles and the accountability of responsibilities are major issues in the agency world, and why you need to recognize these hallmarks soon to adjust and not get left behind.

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Article written by media production manager David Zaleski and video edited by associate media producer Brian Waters. 

Dave Knox is CMO for Rockfish, one of the fastest growing digital agencies in the country. Prior to his role at Rockfish, Knox was a seven-year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G...

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