Why data must be used to inform your creative process
Tom Edwards, chief digital officer, agency at Epsilon, sat down with iMedia to speak about how he views the role of data in driving the creative decisions of companies and the overall direction of agencies. Here's why your creative process should align with your researched data points for optimal targeting and engagement.
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Article written by media production manager David Zaleski and video edited by associate media producer Brian Waters.
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Commenter: Thomas Rutheford
2016, June 13
Very engaging and creative view. Thank you for sharing it with us. And I wholeheartedly agree that there is no data without data.
Cheers,
Thomas
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