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The biggest opportunities in content marketing right now

The biggest opportunities in content marketing right now Tom Edwards

There are many different ways to leverage content right now -- from in-home to video, the opportunities abound. One thing hasn't changed, though -- the content still needs to be authentic, relevant, and entertaining. Tom Edwards, chief digital officer, agency at Epsilon, speaks to iMedia about where the best opportunities lie, and discusses video in depth.

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Article written and video edited by associate media producer Brian Waters. 

Epsilon is a global leader in data, marketing and technology enablement. As the Chief Digital Officer for Epsilon’s agency business, Tom is guiding Epsilon agency clients as a trusted advisor to meet the business needs of today while...

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