When it comes to talent, the competition is fierce. And while the nuances of the talent you are looking for evolves from year to year, there are some core values that you should be looking for. And if you want to keep that talent? Well, good luck. More often than not, they will eventually move on, but there are ways to encourage the people you like the most to stay with you.
Dave Knox, chief marketing officer of Rockfish Interactive, speaks with iMedia about what talent is most in demand and how to go about ensuring you get the best out of them.
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Article written and video edited by associate media producer Brian Waters.