ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

The advantages and disadvantages in sports marketing

The advantages and disadvantages in sports marketing Peter Stringer

Gone are the days when having a franchise player on your team or winning the title were sufficient marketing tactics. These days, professional sports organizations need to think like cutting-edge marketers. How does that work for sports marketing? What are the advantages and disadvantages that a professional team has over more traditional brands? Peter Stringer, VP of digital media for the Boston Celtics, speaks to iMedia about the benefits a sports team has when it comes to marketing, one of the biggest challenges that the Boston Celtics face, and how new tech has upped their game.

Article written and video edited by associate media producer Brian Waters. 

In his capacity as VP of digital media for the Boston Celtics, Peter Stringer has guided the Boston Celtics to become one of the biggest professional sports brands in digital and social media, with over 8.7 million Facebook fans and over 1.5 million...

View full biography


to leave comments.