There are a million different social networks out there. Unless you have endless resources, you can't possibly cover them all. The good news is you don't have to. However, while not having to cover all social sites makes things a bit easier, there's still a lot of heavy lifting to do in order to make your brand truly stand out. Carlos Gil, global head of social media at BMC Software, talks to iMedia about the best practices for making a true connection with your customers.
Article written and video edited by media producer Brian Waters.