All agencies, big or small, face adversity. Challenges that are constantly changing with the evolution of the industry that they serve. You may be surprised, however to see that many of the same challenges that small agencies face are the same ones that large, well-established agencies face as well. Dave Knox, chief marketing officer of Rockfish Interactive, talks about two of the biggest obstacles that just about every agency must deal with.
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Article written and video edited by media producer Brian Waters.