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2 big hurdles agencies face

2 big hurdles agencies face Dave Knox

All agencies, big or small, face adversity. Challenges that are constantly changing with the evolution of the industry that they serve. You may be surprised, however to see that many of the same challenges that small agencies face are the same ones that large, well-established agencies face as well. Dave Knox, chief marketing officer of Rockfish Interactive, talks about two of the biggest obstacles that just about every agency must deal with.

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Article written and video edited by media producer Brian Waters. 

Dave Knox is CMO for Rockfish, one of the fastest growing digital agencies in the country. Prior to his role at Rockfish, Knox was a seven-year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G...

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