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The future of search is here

Whether we realize it or not, search is embedded in our daily activities; it's on our mobile devices, game consoles, and smart devices throughout our homes. We're also interacting with technology in new, deeper ways, and search is quickly adapting. Voice-powered search is a big reason why.

This transformation isn't just changing how we interact with search; it's also making search more human. And that's good news for advertisers.

Search gets personal

Today's marketers are always looking to connect with the right people, at the right time -- all in a more natural, predictive, and personal way. What's the best way to reach large and unique audiences in the midst of their decision journey? Search marketing.

Search is getting better at understanding consumer intent and delivering actionable results. Why? With search becoming more embedded into our lives, an unprecedented amount of information about the people who are searching begins to add up.

Delivering on expectations and results

As technology and search continue to evolve at an ever-faster pace, so do consumer expectations. The search industry, with its billions of human interactions per day, is uniquely qualified to offer your customers a personalized experience.

Opportunities to reach people with the right messaging and content -- at the right time -- have never been greater. The combination of a more human search experience, more technology integration, and better data insights will bring consumers closer to taking action and increase marketing ROI.

It's not just about gaining more business or even creating new audiences -- it's about harnessing the promise of the future.

Christi is a Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of SEM; living and breathing through the evolution of the search updates (both organic and paid) that have kept us on...

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