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Which channel is best for your branded content?

Which channel is best for your branded content? Kasey Skala

The endless jungle of content platforms

Kasey Skala, brand manager of digital at Parnell Veterinary Pharmaceuticals, speaks with iMedia about what the best mindset to have is when trying to identify the optimal content delivery platform and channel for various pieces of original branded material. He also speaks about how brands can leverage non-traditional content producers to help write entertaining brand narratives and tell engaging stories.

Article written by media production supervisor David Zaleski and video edited by media producer Brian Waters.

With a no-nonsense, business-driven approach to digital marketing, Kasey Skala is currently the head of social marketing for Dart Container Corporation's SOLO Cup brand. Prior to his current role, Skala lead digital marketing for Great Clips, the...

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