We live in a world where access to information for just about anything is accessible with a few clicks on your mobile device. Consumers no longer rely on brands or agencies to tell them the benefits of their products -- they find out for themselves. But how is this new consumer behavior affecting your marketing dollars? Tim Trus, director of search and media for Rosetta, speaks to iMedia about the best ways to engage today's consumer.
Article written and video edited by media producer Brian Waters.