All's fair in love in war. And marketing. Well, maybe that isn't exactly how most people remember it, but there is an element of truth to it inasmuch as in marketing, like in affairs of love and war, you do not share the secrets to your success. For many marketers, that success lies in their data.
Tim Trus, director of search and media for Rosetta, speaks to iMedia about the level of trust needed between partners to get real results.
Article written and video edited by media producer Brian Waters.